Privacy & Cookies Policy

The Practical AI is an independent publication run by a sole writer based in England. This policy explains plainly what data this site collects, how it is used, and your rights as a reader. There are no advertisers and no data brokers.

1. Who Runs This Site

The Practical AI is an independent blog covering AI tools, workflows, and practical applications for creators and independent workers. It is operated by a sole trader based in England, publishing under the pen name Ellis.

The site is hosted on Ghost via Digital Press (digitalpress.blog).

2. What Data Is Collected

This site collects the following categories of data:

Email address — if you subscribe to the newsletter or create a member account. Your email is stored within the Ghost platform and used only to deliver content from The Practical AI.
Server logs — Ghost's hosting infrastructure automatically logs IP addresses, browser type, and page visits for security and performance purposes. These logs are held for a short period and are not used for marketing.
Analytics data — this site uses Google Analytics (see Section 3 below).

This site does not use advertising networks, affiliate tracking pixels, or third-party marketing cookies.

3. Google Analytics & Cookies

This site uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics places cookies on your device to collect anonymised data about how visitors use this site, including:

Pages visited and time spent on each page
Approximate geographic location (country/region level)
Browser type and device type
How you arrived at the site (e.g. search engine, direct link)

This data is processed by Google and may be transferred to servers outside the UK. Google Analytics data is used solely to understand readership and improve content. It does not identify you personally.

Google's privacy policy: policies.google.com/privacy

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

Other cookies set by this site:

Essential / functional cookies — set by Ghost to manage your login session if you are a subscriber or member. These cannot be disabled without breaking core site functionality.

There are no advertising cookies, social-media tracking cookies, or third-party retargeting cookies on this site.

You can manage or delete cookies at any time via your browser settings.

If you subscribe to The Practical AI:

Your email address is stored within Ghost's member system.
Ghost's own privacy policy applies to the processing of your data on their platform: ghost.org/privacy
You will receive editorial content only — no sponsored emails and no selling of your address to third parties.
You can unsubscribe at any time using the link in any issue.

For UK readers, the legal bases under UK GDPR are:

Consent — for newsletter subscription and for non-essential cookies (including Google Analytics). You may withdraw consent at any time.
Legitimate interests — for server logging necessary for site security and performance.

6. Your Rights

Under UK GDPR you have the right to:

Access the personal data held about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent for email marketing at any time
Object to processing based on legitimate interests
Lodge a complaint with the ICO at ico.org.uk if you believe your data is being misused

To exercise any of these rights, use the contact details below.

7. Third-Party Services

This site uses the following third-party processors:

Ghost / Digital Press (hosting and member management): ghost.org/privacy
Google Analytics (anonymised site analytics): policies.google.com/privacy

No other third-party services process reader data on this site.

8. Data Retention

Email addresses are retained for as long as you remain a subscriber. Server logs are held for a short period as determined by Ghost's infrastructure. Google Analytics data is retained in accordance with Google's own retention settings.

You may request deletion of your personal data at any time by contacting us.

9. Changes to This Policy

This policy may be updated occasionally. The date at the top of this page reflects the most recent revision. Continued use of this site after an update constitutes acceptance of the revised policy.

10. Contact

The Practical AI

thepracticalai.digitalpress.blog

Based in England, United Kingdom

For privacy enquiries: use the contact form on this site or the email address in the newsletter footer.